Brind.
  1. Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard.

Triton Digital and IAB Tech Lab are involved in podcast measurement standards.

1 report, 1 independent Updated Jul 22
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Triton Digital and IAB Tech Lab are involved in podcast measurement standards.

Who's involved

What this event is mainly about
Triton Digital

How it developed

Newest first. Tap a step to see who reported it.
  1. RCS is partnering with Triton Digital.Sub-event
  2. Triton Digital is involved with IAB Tech Lab on podcast measurement standards.1 source

Keep exploring

Part of

Industry groups are working on improving transparency in programmatic ad buying by proposing the SupplyChain v1.1 upgrade to the OpenRTB standard. All 2 developments

The entities involved

  • Triton Digital

    Digital audio technology and advertising company

    Nothing else this week.

Coverage

Newest first; wire copies grouped