LendingTree Survey Tracks Holiday Spending and Borrowing Needs in New Jersey
What happened
LendingTree released a survey tracking holiday spending trends in New Jersey. The survey found that 51% of Americans plan to host Thanksgiving this year, a decrease from 59% in 2025. Those planning to host expect to spend an average of $427 on food, drinks, and housewares, up from $414 last year. The report also stated that 62% of potential hosts may need to borrow money, with 38% expecting to use credit cards and 18% considering buy now, pay later services. Inflation is affecting the holiday plans or budget for 53% of Americans planning to celebrate.
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Why it matters
The findings indicate rising consumer financial pressure and increased reliance on credit to cover holiday costs. This suggests potential shifts in consumer spending habits and retail demand within New Jersey.
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Who's involved
- LendingTreeAmerican fintech company that conducted the spending survey
- New JerseyState where the holiday spending trends were tracked
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Target CorporationSpeculative
Might see increased demand for seasonal meal options.
- AldiSpeculative
Might see increased demand for discounted seasonal deals.
- KrogerSpeculative
Could see reduced retail demand due to consumer financial pressure and budget cuts.
- WalmartSpeculative
Might see increased demand for dinner options.
- PayPalSpeculative
Could see increased transaction volume for credit card and buy now, pay later services.
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The entities involved
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New Jersey
state of the United States of America
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LendingTree
American fintech company