M&S has launched its new Studio fragrance collection, which is being promoted and paralleled on the TikTok platform.

The entities involved

• Studio →

  Studio is an online retail company, specialising in a broad variety of products including electricals, garden & outdoor living, toys and personalised gifting.

  Nothing else this week.

• TikTok →

  video-focused social media platform

  • PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.Mon 17:13
  • The FBI is investigating election fraud in Los Angeles, following claims documented in a TikTok video.Mon 15:13
• M&S →

  production team

  • NEXT and H&M are offering summer skirt options and affordable summer clothing.Mon 02:10
  • Claudia Winkleman's style is inspiring M&S purchases, and she is hosting the new series of Celebrity Traitors.Sat 06:07

Related events

• Budget shoppers are using TikTok to discover and purchase fragrance trends at discount stores like Dollar General.Jun 20
• TikTok popularity drives fragrance sales growth, as L'Oréal announces licensing deals with brands including Valentino and YSL Beauty.Aug 25