Low- and No-Alcohol Beverage Sales See Significant Growth in US and UK
What happened
The low- and no-alcohol beverage category is experiencing significant growth as consumers adopt healthier drinking habits. In the US, off-premise non-alcoholic sales reached US$1.08 billion for the year ended June 27, 2026, marking a 14.6% increase year-over-year. Meanwhile, a report indicates that over half of adults in the UK consume low- and no-alcohol drinks monthly.
Why it matters
The rising demand for healthier drink options is creating a new space for innovation within the spirits sector. Companies are responding by producing non-alcoholic spirits, dealcoholizing existing products, or launching new brands to meet consumer needs.
Sales figures show market contraction and growth in the Premium Soft Drinks and Mixers Market.
Who's involved
- NIQMarketing research firm that reported on the sales trends
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- TescoSpeculative
Tesco might see increased sales in the low- and no-alcohol beverage segment due to shifting market demand.
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The entities involved
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NIQ
marketing research firm