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  1. Social media is fueling a current obsession with authentic products, specifically matcha from regions like Kyoto, with market maturation advised by an expert.

Matcha boom driven by social media videos is creating real-life demand that is straining production and supply chains.

1 report, 1 independent Updated Aug 1
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Matcha boom driven by social media videos is creating real-life demand that is straining production and supply chains.

Who's involved

What this event is mainly about
SydneyKyoto

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Social media is fueling a current obsession with authentic products, specifically matcha from regions like Kyoto, with market maturation advised by an expert. All 1 developments

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