Social media is fueling a current obsession with authentic products, specifically matcha from regions like Kyoto, with market maturation advised by an expert.
3 reports, 3 independent
Updated Jul 7
Gone quiet
- Reports
- 3
- Developments
- 2
- Repetition
- 67%
New informationRepeats or wire copies
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What happened
Social media is fueling a current obsession with authentic products, specifically matcha from regions like Kyoto, with market maturation advised by an expert.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Matcha boom driven by social media videos is creating real-life demand that is straining production and supply chains.Sub-event
The market for authentic products like matcha from Kyoto is maturing due to social media trends.1 source