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Whynow Acquires EMP, Becomes Exclusive Merchandiser for Rock am Ring and Rock im Park

1 report, 1 independent Updated Oct 16
AI-generated briefing. Brind wrote this from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Whynow, a merchandise company, has been appointed the exclusive merchandising partner for Rock am Ring and Rock im Park, covering both e-commerce and on-site sales at the festivals. This announcement followed Whynow's acquisition of German merchandising company EMP from Warner Music Group two weeks earlier. Additionally, Michael Kümmerle joined whynow as EVP Content, Audience & Partnerships.

From pollstar.com

Why it matters

Some supportBrind's analysis of the reports

The partnership with Rock am Ring and Rock im Park, which attracts a combined audience of around 170,000 fans, demonstrates Whynow's expansion into global platforms. This move, combined with the acquisition of EMP, strengthens Whynow's capabilities in e-commerce and licensing within the music and festival industry.

From pollstar.com

Who's involved

  • Michael KümmerleJoined whynow as EVP Content, Audience & Partnerships after previously working at TikTok.
  • TikTokFormer employer of Michael Kümmerle, where he led Global Music Partnership Development.

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The entities involved

Coverage

Newest first; wire copies grouped