Mondelez International and Oreo face sluggish sales in North America, while Ritz launches a marketing campaign featuring Bad Bunny in Puerto Rico.
2 reports, 1 independent
Updated Aug 17
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What happened
Mondelez International and Oreo face sluggish sales in North America, while Ritz launches a marketing campaign featuring Bad Bunny in Puerto Rico.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Mondelez International is modernizing the Ritz brand to drive growth, focusing on its savory snacks portfolio. Steven Saenen leads the category.Sub-event
CPG companies report sluggish sales amid new marketing pushes by brands like Ritz featuring Bad Bunny.1 source
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The entities involved
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Mondelez International
American multinational confectionery, food and beverage conglomerate
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Oreo
Australian progamer
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Coverage
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