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  1. Mondelez International and Oreo face sluggish sales in North America, while Ritz launches a marketing campaign featuring Bad Bunny in Puerto Rico.

Mondelez International is modernizing the Ritz brand to drive growth, focusing on its savory snacks portfolio. Steven Saenen leads the category.

1 report, 1 independent Updated Aug 11
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Mondelez International is modernizing the Ritz brand to drive growth, focusing on its savory snacks portfolio. Steven Saenen leads the category.

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Mondelez International

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Mondelez International and Oreo face sluggish sales in North America, while Ritz launches a marketing campaign featuring Bad Bunny in Puerto Rico. All 1 developments

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  • Marketing DiveHow Mondelēz is modernizing Ritz as it turns to snacks to drive growth This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing