Netflix Q2 2026 Revenue Shows Strong International Growth vs. Slowing U.S. Market
The latest in this situation
- Netflix reported revenue growth in Africa, Europe, and Middle East, while facing competition from Amazon Prime.
- Netflix plans to launch ad tier subscriptions in EMEA and has hired Peter Rice as chief content officer.
- Netflix reported strong regional growth in Q2, with Latin America growing 21% and EMEA growing 14%.
How it started
What happened
In the second quarter of 2026, Netflix reported $12.6 billion in revenue, with the U.S. and Canada accounting for $5.4 billion, or 43% of total revenue. Growth rates varied significantly by region: Latin America grew 21%, Europe, the Middle East, and Africa grew 14%, and U.S. and Canada grew 10% year over year.
From fool.com
Why it matters
The company's domestic revenue growth has slowed considerably, dropping from 18% year over year in the fourth quarter of 2025 to 10% in the second quarter of 2026. This indicates that international regions are now driving faster growth for Netflix compared to its home market.
From fool.com
Who's involved
- NetflixAmerican subscription video on-demand streaming service reporting regional revenue growth
- Latin AmericaRegion that reported 21% revenue growth in Q2 2026
- Middle EastGeopolitical region contributing to the 14% growth rate in Q2 2026
- AfricaContinent contributing to the 14% growth rate in Q2 2026
- EuropeTerrestrial continent contributing to the 14% growth rate in Q2 2026
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- AmazonSpeculative
Netflix's accelerating international growth could increase competition for global streaming subscribers and market share for Amazon.
- ElectroluxSpeculative
High consumer growth in Latin America could indicate increased demand for consumer goods from Electrolux.
- MastercardSpeculative
Increased digital consumption in Africa may drive Mastercard's transaction volume and revenue.
- DP WorldSpeculative
Strong regional economic growth could increase demand for logistics and port services for DP World.
Possible ripples
Who this could reach next, traced step by step from the reporting. Possibilities worth considering, not forecasts.- Strong growth in Latin America may boost Mercado pago's operationsStrong growth in Latin America may boost Mercado pago's operationsLikely
- Netflix's strong growth in Latin America and EMEA may boost Mastercard's transaction volumeIncreased digital consumption in Latin America and EMEA may boost Mastercard's transaction volume.Likely
- Netflix's strong international growth may increase competitive pressure on YouTubeIncreased competitive pressure may challenge YouTube's global market sharePossible
- Strong consumer growth in Latin America may boost Electrolux salesStrong consumer growth in Latin America may boost Electrolux salesPossible
How it developed
Newest first. Tap a step to see who reported it.Netflix reported revenue growth in Africa, Europe, and Middle East, while facing competition from Amazon Prime.1 source
- Netflix plans to launch ad tier subscriptions in EMEA and has hired Peter Rice as chief content officer.Sub-event
Netflix saw significant Q2 growth in Latin America (21%) and EMEA (14%).1 source
Keep exploring
The entities involved
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Netflix
American subscription video on-demand over-the-top streaming service
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Latin America
region of the Americas where Romance languages are primarily spoken
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Middle East
geopolitical region encompassing Egypt and most of Western Asia, including Iran
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Africa
continent