Nike signed Michael Jordan to a five-year endorsement deal, leading to the Jordan Brand becoming a standalone division.

The entities involved

• Adidas AG →

  German multinational corporation

  • Wrangler and Adidas AG are currently involved in fashion trends.Mon 09:40
  • Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.Sun 08:38
• Nike →

  American athletic equipment company

  • Trump struck a major trade deal with Vietnam, during which Vietnamese officials courted U.S. companies like Nike.Sun 15:03
  • Peter Lynch advised caution against speculative investing, while Trump's pledges are noted to benefit US oil and gas stocks.Sun 01:31
• Michael Jordan →
  • Nike's market standing relative to Jordan's brand is noted, alongside a new Mizrahi-led drop and Gap Inc.'s back-to-school campaign.Fri 01:37

Related events

• Jaylen Brown and LeBron James are high-demand players whose partnerships involve providing branded merchandise for team players.Aug 26
• Nike is expanding its product offerings and operational presence, including successful launches of the Jordan brand in 145 stores and guided tours in Houston.Jun 8
• Jordan Brand is owned by Nike.Jun 30