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  1. Waldencast tapped Lazard to carry out a strategic review, and Waldencast is the parent company of Milk Makeup.

Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup.

1 report, 1 independent Updated Aug 19
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What happened

Some supportReported by 1 outlet

Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup.

Who's involved

What this event is mainly about
Ulta Beauty

How it developed

Newest first. Tap a step to see who reported it.
  1. Waldencast strengthened Obagi Medical's product portfolio by integrating Novaestiq's products on July 23, 2025.Sub-event
  2. Waldencast agreed to acquire Novaestiq Corp., a joint venture with Croma-Pharma GmbH, and will launch a line under Obagi Medical brand.Sub-event
  3. Obagi Medical is identified as a brand under Waldencast plc.1 source

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Part of

Waldencast tapped Lazard to carry out a strategic review, and Waldencast is the parent company of Milk Makeup. All 1 developments

The entities involved

Coverage

Newest first; wire copies grouped
  • GlobeNewswireWaldencast Announces Strong Progress on Business Priorities for H1 2025 and Initiatives to Drive Transformation Obagi Medical delivers H1 2025 double-digit growth in its Core Strategic Channels. Nova