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  1. Waldencast tapped Lazard to carry out a strategic review, and Waldencast is the parent company of Milk Makeup.

Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup.

1 report, 1 independent Updated Aug 19
AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup.

Who's involved

What this event is mainly about

How it developed

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  1. Waldencast strengthened Obagi Medical's product portfolio by integrating Novaestiq's products on July 23, 2025.Sub-event
  2. Waldencast agreed to acquire Novaestiq Corp., a joint venture with Croma-Pharma GmbH, and will launch a line under Obagi Medical brand.Sub-event
  3. Obagi Medical is identified as a brand under Waldencast plc.1 source

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The entities involved

Coverage

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  • GlobeNewswireWaldencast Announces Strong Progress on Business Priorities for H1 2025 and Initiatives to Drive Transformation Obagi Medical delivers H1 2025 double-digit growth in its Core Strategic Channels. Nova