Brind.
  1. Waldencast tapped Lazard to carry out a strategic review, and Waldencast is the parent company of Milk Makeup.
  2. Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup.

Waldencast strengthened Obagi Medical's product portfolio by integrating Novaestiq's products on July 23, 2025.

1 report, 1 independent Updated Jul 23
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What happened

Some supportReported by 1 outlet

Waldencast strengthened Obagi Medical's product portfolio by integrating Novaestiq's products on July 23, 2025.

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Part of

Obagi Medical is confirmed as a brand within Waldencast, which is also the parent company of Milk Makeup. All 2 developments

Within Waldencast tapped Lazard to carry out a strategic review, and Waldencast is the parent company of Milk Makeup.

Coverage

Newest first; wire copies grouped
  • GlobeNewswireWaldencast Acquires Novaestiq Corp. and U.S. Rights to Leading Injectable Hyaluronic Acid Gel Line, Saypha®, Under the Obagi Medical Brand Acquisition strengthens Obagi Medical’s product portfolio wi