PepsiCo leverages social media trends to market Walkers products for the holiday season
What happened
PepsiCo has begun a seasonal marketing push for its Walkers brand, leveraging social media trends to promote various products. The campaign, which began on September 21, 2026, features limited-edition items like Doritos Gingerbread and Sensations Honey Glazed Roast Ham. These products are available in Christmas packs starting from September 28 across Walkers, Doritos, and Sensations lines.
From talkingretail.com
Why it matters
The strategy aims to utilize popular SKUs to maintain visibility on shelves, providing retailers with a strong seasonal offering. The company notes that core flavors have historically accounted for over 95% of total crisp sales in 2025.
From talkingretail.com
Who's involved
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The entities involved
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PepsiCo
American soft drink company
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TikTok
video-focused social media platform
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Walkers
British snack food manufacturer
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