Primark is offering budget alternatives to major beauty brands like Maybelline, with reviews shared on TikTok.

The entities involved

• Primark →

  Irish clothing retailer

  • Pat Burke established a charity in Inverclyde, and a Primark store is located in Greenock.Tue 17:32
  • Associated British Foods owns the Primark retail arm, which is facing challenges due to declining European market prices for its sugar operations.Tue 12:33
• Maybelline →

  cosmetics company

  • Maybelline has longstanding collaborations with Miley Cyrus and is the makeup partner of Billboard.Thu 00:44
• TikTok →

  video-focused social media platform

  • Platforms like Meta and TikTok are operating and complying with government directives in regions affected by haze in Sumatra and Kalimantan.02:40
  • Carl's Jr. faces criticism on TikTok regarding high prices, linked to minimum wage increases in Los Angeles County.00:37

Related events

• Metro is featuring and curating products from Primark on its platform.Oct 20
• The competitive landscape of fashion is being shaped by the clash between online low-cost giants like Shein and established high street brands such as Primark and H&M.Aug 17