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  1. Starbucks, under Brian Niccol's leadership, is testing new products and expanding into various mid-sized US markets including NYC, Chicago, LA, Cedar Rapids, Springfield, and Milwaukee.

Product unveiled at an event held in Las Vegas as part of ongoing efforts to address sales slump and product development.

1 report, 0 independent Updated Jun 26
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What happened

SpeculativeNo independent reporting found

Product unveiled at an event held in Las Vegas as part of ongoing efforts to address sales slump and product development.

Who's involved

What this event is mainly about
Brian NiccolStarbucks

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Part of

Starbucks, under Brian Niccol's leadership, is testing new products and expanding into various mid-sized US markets including NYC, Chicago, LA, Cedar Rapids, Springfield, and Milwaukee.

Also in this story

All 3 developments

The entities involved

Coverage

Newest first; wire copies grouped
  • Unknown outlet