Starbucks, under Brian Niccol's leadership, is testing new products and expanding into various mid-sized US markets including NYC, Chicago, LA, Cedar Rapids, Springfield, and Milwaukee.
2 reports, 2 independent
Updated Aug 22
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What happened
Starbucks, under Brian Niccol's leadership, is testing new products and expanding into various mid-sized US markets including NYC, Chicago, LA, Cedar Rapids, Springfield, and Milwaukee.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Product unveiled at an event held in Las Vegas as part of ongoing efforts to address sales slump and product development.Sub-event
- Brian Niccol confirmed the implementation of summer Limited Time Offers (LTOs) despite ongoing menu simplification efforts at Starbucks.Sub-event
- Starbucks CEO Brian Niccol visited a company location in suburban Chicago on August 14, 2025.Sub-event
Starbucks announces operational expansion strategy into specific mid-sized US markets.1 source
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The entities involved
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Starbucks
American multinational coffee company
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Brian Niccol
Chairman and CEO, Starbucks
Related events
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- Brian Niccol is leading the 'Back to Starbucks' turnaround strategy, which is facing headwinds in international markets like China. TD Cowen upgraded the stock to Buy in mid-May.
- Record launches occurred in the North American market.
- Starbucks reports an 8.1% comps increase in North America, anticipating continued U.S. growth of at least 6.5%.
- Starbucks, led by Brian Niccol, is conducting major product launches in the North American region.
Coverage
Newest first; wire copies grouped- Nation's Restaurant NewsStarbucks launches coconut water beverages as part of health and wellness drive You can find original article here Nrn. Subscribe to our free daily Nrn newsletter. Starbucks is officially launching c
- FastCompanyForget pumpkin spice: Starbucks has a new focus on health—and protein While summer’s end typically means the start of Pumpkin Spice Latte (or PSL) season, Starbucks is tempting customers with a new f