- Luxury houses like Louis Vuitton and Miu Miu are leveraging high fashion to set trends that are then picked up by media and high street retail.
- Luxury fashion brands hosted a pop-up archive event in New York, utilizing Shopify and TikTok Lives for retail activation.
Rebecca Minkoff hosted a themed live shopping event featuring Mally Roncal for her brand anniversary.
1 report, 1 independent
Updated Sep 3
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What happened
Rebecca Minkoff hosted a themed live shopping event featuring Mally Roncal for her brand anniversary.
Who's involved
What this event is mainly aboutRebecca MinkoffTikTok Shop
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The entities involved
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TikTok Shop
ecommerce feature on TikTok