Luxury fashion brands hosted a pop-up archive event in New York, utilizing Shopify and TikTok Lives for retail activation.
1 report, 1 independent
Updated Aug 5
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What happened
Luxury fashion brands hosted a pop-up archive event in New York, utilizing Shopify and TikTok Lives for retail activation.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Rebecca Minkoff hosted a themed live shopping event featuring Mally Roncal for her brand anniversary.Sub-event
Brands like Chanel, LV, and Miu Miu used a Fashionphile pop-up and TikTok Lives for retail activation.1 source
Keep exploring
Part of
Luxury houses like Louis Vuitton and Miu Miu are leveraging high fashion to set trends that are then picked up by media and high street retail.Also in this story
- Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.
- Prada and Miu Miu influence high fashion trends, which are being offered by retailer Next.
The entities involved
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Louis Vuitton
French fashion house and luxury retail company
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Miu Miu
Italian fashion house
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Chanel
fashion brand