Saint Laurent sets high-fashion trends, which are amplified by celebrity endorsements like Hailey Bieber's and trickle down to mass market retailers such as Old Navy.
1 report, 1 independent
Updated Aug 14
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What happened
Saint Laurent sets high-fashion trends, which are amplified by celebrity endorsements like Hailey Bieber's and trickle down to mass market retailers such as Old Navy.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Luxury houses like Louis Vuitton and Miu Miu are leveraging high fashion to set trends that are then picked up by media and high street retail.Also in this story
- Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.
- Louis Vuitton and Smart Communications utilized The Star newspaper for creative advertising executions.
The entities involved
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Hailey Bieber
American model and television personality
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Old Navy
American clothing and accessories retailer