Louis Vuitton and Smart Communications utilized The Star newspaper for creative advertising executions.
1 report, 1 independent
Updated Jul 10
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What happened
Louis Vuitton and Smart Communications utilized The Star newspaper for creative advertising executions.
Who's involved
What this event is mainly aboutKeep exploring
Part of
Luxury houses like Louis Vuitton and Miu Miu are leveraging high fashion to set trends that are then picked up by media and high street retail.Also in this story
- Brad Pitt promoted the camouflage trend, which originated at Copenhagen fashion week, as Adidas began selling it on the high street.
- Prada and Miu Miu influence high fashion trends, which are being offered by retailer Next.
- Saint Laurent sets high-fashion trends, which are amplified by celebrity endorsements like Hailey Bieber's and trickle down to mass market retailers such as Old Navy.
The entities involved
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Louis Vuitton
French fashion house and luxury retail company
Coverage
Newest first; wire copies grouped- philstar.comHow The STAR embraced creativity in print