Seminar Discusses Regional Brand Strategy for Vietnamese Products
1 report, 1 independent
Updated Oct 29
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What happened
An international seminar titled 'From Vietnamese Products to Regional Brands' was held in Ho Chi Minh City on October 28, 2026. The event, hosted by the Southeast Asia Communication Agency Network and Vietnam's Chi Communications, served as a forum to discuss factors influencing the introduction of Vietnamese products across the region. The official launch of the GO SEA Guidebook was a key highlight of the seminar.
From vir.com.vn
Why it matters
The seminar highlighted that while businesses require a consistent brand direction, execution in each market must be adapted to local realities. This approach is essential for companies aiming to build regional brands and approach customers across Southeast Asia.
From vir.com.vn
Who's involved
- VietnamCountry whose products were the subject of the regional expansion discussion
- CambodiaCountry that is part of the regional market discussed
- Norodom SihamoniNot involved in the seminar
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The entities involved
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