Social media platforms are upending the consumer discovery process, impacting companies like Estée Lauder and involving Franz's oversight of data and technology.
1 report, 1 independent
Updated Sep 9
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What happened
Social media platforms are upending the consumer discovery process, impacting companies like Estée Lauder and involving Franz's oversight of data and technology.
Who's involved
What this event is mainly aboutKeep exploring
The entities involved
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Instagram
photo and video sharing social network owned by Meta Platforms
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TikTok
video-focused social media platform
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Estée Lauder Companies
American-based cosmetics company
Nothing else this week.
Related events
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- Thomas McMillan discusses how social media platforms, including TikTok, influence brand choices as Director of the Center for Retailing Innovation.
- Julien Farel and Martha Stewart are utilizing Instagram for personal branding, client visibility, and marketing.