Stellantis Targets 60% Growth for Ram Brand Amid Strategic Investment
- Reports
- 4
- Developments
- 6
- Repetition
- 50%
New informationRepeats or wire copies
What happened
Stellantis is strategically investing in Ram's growth, leveraging profitable truck and SUV lines to support the brand's expansion. The company has set a target of 825,000 units sold for Ram in the U.S. market by 2030, representing 60% growth from the previous year. This investment strategy is coupled with continued capital allocation into the Jeep brand to bolster North American sales.
Why it matters
This strategic focus on Ram is intended to drive the company's turnaround and successfully compete in the highly competitive full-size pickup market. The investment is aimed at doubling the product lineup to expand the brand's reach into multiple new vehicle segments.
Stellantis is the parent company and corporate umbrella for the Ram brand, providing operational, engineering, and market backing.
Who's involved
- StellantisFranco-Italian-American multinational automotive manufacturer leading the strategic investment.
- RAMThe core brand receiving operational, engineering, and market backing from Stellantis.
- JeepUS automotive company that receives capital allocation from Stellantis.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- JeepSpeculative
Jeep could benefit from the continued capital allocation and product development focus from the parent company.
How this reaches others
Each traced step by step, with the reporting behind itHow it developed
Newest first. Tap a step to see who reported it.- Stellantis is implementing engine changes and platform shifts across its Ram and Jeep brands.Sub-event
- RAM is competing in the truck market, with new product lines like BackCountry being based on the Big Horn trim and positioned near Laramie.Sub-event
- Ram Trucks is leveraging big engines and model revivals like the TRX to challenge Toyota, Chevrolet, and Ford in the pickup market.Sub-event
Stellantis is investing in Ram's growth, leveraging profitable truck and SUV lines.1 source
- Torque News tracks manufacturing defects in Ram 1500.Sub-event
Stellantis launches new Ram pickups and invests in Jeep to grow North American sales.1 source
Keep exploring
The entities involved
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Stellantis
Franco-Italian-American multinational automotive manufacturer
- RAM
-
Jeep
US automotive company
Related events
- Stellantis owns the Jeep brand and its products.
- Stellantis, the global automaker, partnered with the Ultimate Fighting Championship for custom truck builds involving RAM and Dodge.
- Stellantis is considering moving the production location for Ram heavy-duty trucks currently made for the U.S. market.
- A Ram truck featuring Brembo calipers and customized Viper elements was sold at a Barrett-Jackson auction.