Apple Introduces Touch Screen on Premium MacBook Pro, Contradicting Jobs' Past Stance
- Reports
- 2
- Developments
- 2
- Repetition
- 0%
New informationRepeats or wire copies
What happened
Apple Inc. released a new MacBook Pro starting at $2,899 that includes a touch screen with a PROLED XDR Display. This move contrasts with a 2010 rejection by Steve Jobs, who stated the company had contemplated but dismissed the idea for Macs. The new high-end machine is priced $900 more than the latest entry-level MacBook Pro.
Why it matters
The touch screen is aimed at a niche group of superusers, and reports note that apps are more visual and interactive today than they were in 2010. This introduction suggests a strategic shift in the flagship product line, moving innovative features into higher-priced models first.
Market speculation has been ongoing regarding Apple's future, including historical discussions about touchscreens.
Who's involved
- Apple Inc.The company that introduced the touch screen on its new MacBook Pro.
- Steve JobsThe founder who previously rejected the idea of touch screens for Macs in 2010.
Who could feel it
Possible knock-on effectsThese are possibilities Brind reasoned out, not predictions, and not advice. Most are not stated in any report.
- Apple Inc.Speculative
The product launch might increase high-end sales potential for Apple Inc.
How it developed
Newest first. Tap a step to see who reported it.Apple introduced touch screen on new MacBook Pro, contradicting Jobs' past rejection.1 source
Jobs rejected touch screens for Macs in 2010.1 source
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The entities involved
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Steve Jobs
American entrepreneur; co-founder of Apple Inc. (1955–2011)
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