Designer Duffel Bag Wins Australian Good Design Award
1 report, 1 independent
Updated Sun 00:00
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What happened
Steven Towner won the Australian Good Design Award for the 'Cape' duffel bag. The bag, which has sold over 8,000 units, was designed by Towner, who has 20 years of logistics experience in the Royal Australian Electrical and Mechanical Engineers. The design is inspired by the organized layout of military armored vehicles.
Why it matters
The success of the 'Cape' bag demonstrates the market appeal of specialized products that solve specific consumer problems. Towner noted that success in e-commerce requires either a unique product or effective marketing.
Who's involved
- StevenDesigned the 'Cape' bag and won the Australian Good Design Award
- FeaSteven holds the executive leadership role as President of Fea
- SwisslogSteven was appointed Executive VP & Managing Director of Swisslog
- KEITHSteven trusts Keith to lead LAGOS into its next chapter
- TikTokSteven provides insights or commentary regarding TikTok