Minister of Tourism Launches Digital Stack and Alternative Destination Campaign
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Updated 1 hour ago
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How it started
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What happened
The Minister of Tourism, Gajendra Singh Shekhawat, launched the National Digital Tourism Stack and the National Mission for Alternative Destinations—Dekho Apna Desh 2.0 campaign on September 27, 2026. The Ministry also exchanged five Memoranda of Understanding with industry partners for joint tourism promotion and marketing.
From prokerala.com
Why it matters
The Dekho Apna Desh 2.0 campaign aims to distribute tourism demand more widely by promoting lesser-known destinations as alternatives to heavily visited areas. This initiative seeks to ensure tourism growth reaches local communities and entrepreneurs, promoting a more balanced and inclusive sector.
From prokerala.com
How it developed
Newest first. Tap a step to see who reported it.- Barbara Rwodzi is leading tourism preparations in Zimbabwe.Sub-event
Minister Shekhawat promotes tourism potential in Arunachal Pradesh, Nagaland, Meghalaya, and Manipur.1 source
Minister of Tourism launched new initiatives to boost the sector.1 source