How could the redevelopment of the former Broadway Mall affect Costco?
New Hicksville retail hub may increase competitive pressure on Costco The $200 million redevelopment of the former Broadway Mall in Hicksville is transforming the site into Broadway Commons, a 1.3 million square foot open-air shopping center. This project includes a second-level expansion for IKEA and the creation of a new BJ's Wholesale and fueling station. As a major new retail presence is established in the area, it could intensify competition for consumers and market share within the Hicksville community, where Costco has previously been evaluated for expansion.
- Effect
- Mild negative
- How direct
- Brind's reasoning
- When
- Within months
- The story
- Gone quiet
How it reaches Costco
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Oyster Bay officials are reviewing final approvals for a $200 million redevelopment of the former Broadway Mall in Hicksville, which is planned as Broadway Commons. The project aims to transform the property into an open-air shopping center called Shops on Broadway. The developer needs to secure five key variances from the town's zoning board of appeals to proceed.
The full event1independent outlet -
The redevelopment aims to transform the property into Broadway Commons, a 1.3 million square foot open-air shopping center. The plan includes the creation of a new BJ's Wholesale and a fueling station, adding significant new retail options to the local market.
No report states this step directly. Brind drew it from the reporting on each side of it, so treat it as an informed guess.
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American multinational chain of membership-only stores
Everything about Costco
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The facts so far
As reported. Each one links to where it comes from.
- The redevelopment is valued at $200 million and will create a 1.3 million square foot open-air shopping center.newsday.com
- The project includes a planned 90,000-square-foot second-level IKEA expansion.newsday.com
- The new proposal includes the creation of a new BJ's Wholesale and a fueling station.newsday.com
- The mall currently has 4,848 parking spots, but the new proposal includes 4,092 spaces.newsday.com
Why it matters
The redevelopment represents a significant effort to revitalize the former Broadway Mall, which has struggled with vacancy since Macy's closed in 2020 and Old Navy left in 2023. For Costco, the local market dynamics are critical; the introduction of a major new retail anchor like IKEA, alongside BJ's Wholesale, changes the competitive landscape in Hicksville.
This project is part of a larger effort by Oyster Bay to revitalize the area surrounding Hicksville's Long Island Rail Road station. The success of this redevelopment could signal a major shift in local consumer spending patterns, directly impacting the market position of all major retailers operating in the area.
What we don't know yet
- Will the zoning board of appeals approve the five key variances needed for the project to move forward?
- How will the new retail mix affect local traffic and parking availability?
What would change this answer
— Other considerations
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Who else could feel it
Other possible ripples from the same event.
- city councilLikelyCity council must approve variances for $200 million Hicksville mall overhaul
- AmazonPossibleThe expanded retail presence in Hicksville may increase competition for consumer spending.
- GothamPossibleNew mall redevelopment may increase competition for Gotham's Hicksville property
- LidlPossibleIncreased retail footprint in Hicksville may intensify competition for Lidl.
Reporting
- newsday.comOct 9
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Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.