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Entities / Person

Thomas McMillan.

researcher (ORCID 0000-0002-5278-9889)

Seen in 3 reportsLast reported Aug 28

Reports this week: 0
Active events: 0
Connections: 3

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One to three months ago

Thomas McMillan discusses how social media platforms, including TikTok, influence brand choices as Director of the Center for Retailing Innovation.

Some support2 reports

Around Thomas McMillan this week

News at the entities that move Thomas McMillan most

TikTok Operational
Peters Ice Cream launched a new flavor campaign using Anzac experience, running across TikTok and Meta platforms.

Moves Thomas McMillan
00:39

Connections

The 2 strongest of 3, analyzed from the reporting. The bars show how strongly a change on one side reaches the other.

TikTok Operational

TikTok influences Thomas McMillan's professional and personal brand choices through its platform ecosystem.

Some supportAug 28

Thomas McMillan → TikTok
TikTok → Thomas McMillan
Texas A&M University Structural

Thomas McMillan serves as the Director of the Center for Retailing Innovation at Texas A&M University.

Some supportAug 28

Thomas McMillan → Texas A&M University
Texas A&M University → Thomas McMillan

History

Events by the month they began

August 2026

1 event

Aug 28, 2026Thomas McMillan discusses how social media platforms, including TikTok, influence brand choices as Director of the Center for Retailing Innovation.