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Coca-Cola and PepsiCo are leveraging the dirty soda trend, which originated on TikTok and was pioneered by Swig.

2 reports, 2 independent Updated Oct 12
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What happened

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Coca-Cola and PepsiCo are leveraging the dirty soda trend, which originated on TikTok and was pioneered by Swig.

Who's involved

What this event is mainly about
Coca-ColaPepsiCoTikTok

How it developed

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  1. McDonald's and PepsiCo are capitalizing on the dirty soda trend, which is being influenced by Utah.1 source
  2. Major beverage companies are capitalizing on the dirty soda trend driven by TikTok.1 source

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