Coca-Cola and PepsiCo are leveraging the dirty soda trend, which originated on TikTok and was pioneered by Swig.

The entities involved

• Coca-Cola →

  carbonated brown-colored soft drink

  • Tab existed before Diet Coke gained prominence.Mon 16:13
  • Coca-Cola operates in India through local partners and focuses on festive presence in Maharashtra.Mon 15:23
• PepsiCo →

  American soft drink company

  • PepsiCo uses Tesla Semi for deliveries, while the company faces a public feud over clean energy strategy amid its Gigafactory location in Austin.Mon 05:51
  • PepsiCo announced a $1 billion investment over five years in Colombia.Mon 00:25
• TikTok →

  video-focused social media platform

  • PBS is leveraging social media platforms like YouTube, Instagram, and TikTok to grow its audience and attract top talent for future projects.Mon 17:13
  • The FBI is investigating election fraud in Los Angeles, following claims documented in a TikTok video.Mon 15:13

Related events

• Viral trends are driving product marketing and brand extension as niche beverage trends enter mainstream UK retail.Sat 11:40
• PepsiCo is using social media trends to market Walkers products under its umbrella.Sep 21