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  1. Costa Coffee is benchmarking product success against viral trends using social media platforms Instagram and TikTok.

Costa Coffee launched a new scone in Saltash, aiming to bridge Devon and Cornwall, with the launch being driven by TikTok trends.

2 reports, 2 independent Updated Jul 28
Gone quiet Reached 2 outlets in its first 24 hours
Reports
2
Developments
2
Repetition
50%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 2 outlets

Costa Coffee launched a new scone in Saltash, aiming to bridge Devon and Cornwall, with the launch being driven by TikTok trends.

Who's involved

What this event is mainly about
Costa CoffeeTikTok

How it developed

Newest first. Tap a step to see who reported it.
  1. Andrea Stewart represents Costa Coffee's research findings regarding a new store launch in Saltash.Sub-event
  2. Costa Coffee launched a new scone in Saltash, leveraging TikTok's influence on afternoon tea trends.1 source

Keep exploring

Part of

Costa Coffee is benchmarking product success against viral trends using social media platforms Instagram and TikTok. All 1 developments

The entities involved

Coverage

Newest first; wire copies grouped
  • atvtoday.co.ukCosta Coffee aims to end Britain's great scone debate with new 'half-and-half' creation - Daily Nightly UK
  • yourlocalguardian.co.ukUK coffee chain brings back discontinued treat after 5 years away from menus