Costa Coffee is benchmarking product success against viral trends using social media platforms Instagram and TikTok.
1 report, 1 independent
Updated Jul 2
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What happened
Costa Coffee is benchmarking product success against viral trends using social media platforms Instagram and TikTok.
Who's involved
What this event is mainly aboutHow it developed
Newest first. Tap a step to see who reported it.- Costa Coffee launched a new scone in Saltash, aiming to bridge Devon and Cornwall, with the launch being driven by TikTok trends.Sub-event
Costa Coffee uses Instagram and TikTok to benchmark product success against viral trends.1 source
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The entities involved
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Costa Coffee
British multinational coffeehouse company
Nothing else this week.
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Instagram
photo and video sharing social network owned by Meta Platforms
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TikTok
video-focused social media platform
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