PubMatic is strategically prioritizing its leadership in Connected TV (CTV) while noting the blurring lines between SSP and DSP functions.
1 report, 1 independent
Updated Aug 12
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What happened
PubMatic is strategically prioritizing its leadership in Connected TV (CTV) while noting the blurring lines between SSP and DSP functions.
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Part of
The programmatic advertising market is undergoing shifts, with PubMatic noted as the third-largest SSP amid ad spending cuts and antitrust case remedies.Also in this story
- Strong gains in Connected TV offset revenue headwinds caused by DSP platform disruptions.
- Viant uses its DSP for programmatic advertising and maintains operations in Dallas.
Coverage
Newest first; wire copies grouped- GlobeNewswirePubMatic Announces Second Quarter 2025 Financial Results Delivered revenue and adjusted EBITDA ahead of guidance; Revenue from omnichannel video, including CTV, grew 34% year-over-year and was 41% of