Regulatory actions may force Google to separate supply and demand functions, while CEO Jeff Green's incentives are tied to long-term share price appreciation.

1 report, 1 independent Updated Aug 17

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Who's involved

What this event is mainly about

Google Trade Desk

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Part of

The programmatic advertising market is undergoing shifts, with PubMatic noted as the third-largest SSP amid ad spending cuts and antitrust case remedies.

Also in this story

Viant uses its DSP for programmatic advertising and maintains operations in Dallas.Jun 7

All 4 developments

The entities involved

Google
American multinational technology company, a subsidiary of Alphabet Inc.
- Google referrals for publishers declined by 36%, according to Chartbeat data.Mon 17:38
- A global center for quantum research is located in Goleta.Mon 16:53
Trade Desk
American technology company
- AppLovin stock is traded on Nasdaq, and both AppLovin and Trade Desk operate in the competitive digital advertising technology landscape.Mon 15:16
- AppLovin, PubMatic, and Trade Desk are companies operating in the competitive digital advertising technology landscape.Sun 15:44

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Coverage

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