Brind.
  1. The programmatic advertising market is undergoing shifts, with PubMatic noted as the third-largest SSP amid ad spending cuts and antitrust case remedies.

Viant uses its DSP for programmatic advertising and maintains operations in Dallas.

2 reports, 1 independent Updated Aug 21
Gone quiet
Reports
2
Developments
1
Repetition
50%

New informationRepeats or wire copies

AI-generated analysis. Brind wrote this summary from the reports listed below. It can be wrong. Each section says how much you can rely on it, and the sources are linked so you can check.

What happened

Some supportReported by 1 outlet

Viant uses its DSP for programmatic advertising and maintains operations in Dallas.

Who's involved

What this event is mainly about
ViantDSP

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Part of

The programmatic advertising market is undergoing shifts, with PubMatic noted as the third-largest SSP amid ad spending cuts and antitrust case remedies.

Also in this story

All 4 developments

The entities involved

  • Viant

    internet consulting company

    Nothing else this week.

  • DSP

    Czech company

    Nothing else this week.

Coverage

Newest first; wire copies grouped
  • Business WireViant and AdTegral Partner to Activate SMB Agencies and Brands Exclusive Partnership Extends Access to Viant’s Award-Winning Platform IRVINE, Calif. & DALLAS, August 21, 2025--(BUSINESS WIRE)--Viant
  • Business WireViant Integrates with Wurl to Enable Scene-Level CTV Targeting and Measurement BrandDiscovery’s Contextual and Emotional Data Now Available via the IRIS_ID IRVINE, Calif., August 19, 2025--(BUSINESS