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From McKinsey research projects AI could automate half of U.S. work hours

How could the integration of MGI into McKinsey affect LinkedIn's professional trends data?

Possible What happens if… A possibility worth considering, not a forecast.

McKinsey's integrated research could refine LinkedIn's view of future job skills The confirmation that the McKinsey Global Institute is now part of McKinsey means that MGI's specialized research on workforce evolution is more closely aligned with the firm's core operations. This research, which details how AI could automate work hours and the resulting demand for new skills, provides critical data points. Since LinkedIn collaborates with McKinsey on annual studies concerning current corporate trends, the integration of MGI's findings—such as the need for credentials in 85% of growing employment—could inform and refine the data LinkedIn uses to track professional shifts.

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How it reaches LinkedIn

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The facts so far

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  • AI could automate more than half of U.S. work hours over the next decade, according to MGI research.fortune.com
  • MGI estimates that about 770,000 workers a year may need to change occupations over the next decade.fortune.com
  • About 85% of growing employment requires a credential or certification.fortune.com

Why it matters

For LinkedIn, which serves as a primary barometer of professional shifts, the ability to incorporate highly detailed, integrated research from McKinsey's MGI is significant. This data helps define the skills gap and the trajectory of the modern workforce, allowing the platform to better serve professionals and employers navigating rapid technological change.

This structural change reflects a broader trend in consulting where specialized research arms are absorbed into main firms to provide more comprehensive, actionable insights. This integration allows the firm to move beyond general observations to provide specific, data-driven recommendations on how businesses should adapt to AI-driven labor market shifts.

What we don't know yet

  • How will LinkedIn specifically integrate MGI's findings into its public-facing professional trends reports?
  • Will the integration lead to changes in the types of corporate trends McKinsey and LinkedIn choose to study together?

What would change this answer

McKinsey releases a joint white paper with LinkedIn citing MGI dataThis would confirm the direct application of the integrated research to LinkedIn's professional trends data.
McKinsey shifts its focus away from AI and labor market studiesThe relevance of MGI's specific findings to LinkedIn's workforce data would diminish.

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Brind's analysis is written by AI from the reporting linked above and can be wrong. This explainer is a possibility worth considering, not a forecast: steps marked as Brind's reasoning are not stated in the reporting. It is not investment advice; do your own research.