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Social media trends are being used to promote outdoor activities and hiking across various European countries, including Italy, Wales, and Switzerland.

1 report, 1 independent Updated Jul 30
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What happened

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Social media trends are being used to promote outdoor activities and hiking across various European countries, including Italy, Wales, and Switzerland.

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  1. Due to the social media boom, hiker numbers are increasing, leading authorities to impose bans on day trippers.Sub-event
  2. Social media trends are driving tourist influx to the Dolomites Mountain Refuge.Sub-event
  3. Influencers are using TikTok and social media to promote hiking and outdoor activities in countries like Italy, Wales, and Switzerland.1 source

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